Consumer research training for non-researchers
LEARN TO CONDUCT CONSUMER RESEARCH WITH CONFIDENCE
Understand the process of problem identification to delivery of an insight
Properly identify appropriate methodologies and techniques to solve research problems
Elevate qualitative and quantitative skills to perform basic, effective research
Learn how to synthesize observations into insights
Create presentations that develop a common consumer understanding
Is your team responsible for leveraging consumer trends, insights and analytics to create product or make business decisions? But, they don’t have training capturing, synthesizing or sharing findings with teammates.
These consumer research workshops will provide a strong foundational knowledge of consumer research best practices through a practical, relevant and hands on training.
CONSUMER RESEARCH TRAINING
FOR NON-RESEARCHERS
Is your team responsible for leveraging consumer trends, insights and analytics to create product or make business decisions? But, they don’t have training capturing, synthesizing or sharing findings with teammates.
These consumer research workshops will provide a strong foundational knowledge of consumer research best practices through a practical, relevant and hands on training.
LEARN TO CONDUCT CONSUMER RESEARCH WITH CONFIDENCE
CONSUMER RESEARCH TRAINING FOR NON-RESEARCHERS
Our Services
Basic
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Intermediate
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Advanced
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OBJECTIVE
Educate and train non-researhcers to
execute foundational consumer research with confidence
Understand the process of problem identification to delivery of an insight
Properly identify appropriate methodologies and techniques to solve research problems
Elevate qualitative and quantitative skills to perform basic, effective research
Learn how to synthesize observations into insights
Create presentations that develop a common consumer understanding
WHO
Product Management
Brand Marketing
Design
Merchandising
General Management
FORMAT
Consumer research workshop comprised of
seminars, exercises and consultation
Practical Education
Relevant Content
Applicable Experiences
TOPICS
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- The role of consumer insights in design thinking
- Common research methodologies options
- Observation vs. insight definition and usage
- Error and bias awareness
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- Project plan development
- Hypothesis generation
- Methodology identification
- Project timelines -
- Foundational consumer research
- Basic external data sources and usage
- Internal data sources and usage -
- Qualitative research overview and benefits
- Commonly used qualitative methodologies
- Planning and considerations going into field
- Discussion guide development
- Consumer interview formats and selection
- Moderate consumer interviews
- Capture and integrate findings
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- Quantitative research overview and benefits
- Quantitative research use cases- Survey creation process and considerations
- Question response type selection and development
- Consumer sample selection options
- Data analysis best practices
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- Process of synthesizing observations into insights
- Insight development and refinement
- Integration of the insight to ideation process
- Best practices in presenting consumer research
TRAININGS
Dependent on key topics covered:
Half-Day
Full-Day
2-Day
3-Day
“I learned so much from your approach to consumer research. Your lectures often lit up a lightbulb in my head because it just made perfect sense the way you teach it.”
— SPM Student